All About the About Page: Purpose, Structure, and Tips

What is an About Page?

An About page is a dedicated space on a website that tells visitors who you are, what you do, and why it matters. It sets expectations, builds trust, and helps users decide whether to engage further.

Why About Pages Matter

Good About pages connect with readers, explain your values, and provide context that product or service pages can't convey. They can influence credibility, conversions, and brand personality.

What to Include

• A concise bio or founder story
• Your mission, purpose, or value proposition
• A short history or timeline
• How you work, what makes you different
• A clear call to action and contact information
• Photos or visuals that humanize the page

How to Write a Strong About Page

• Start with a clear purpose for the page
• Be authentic and use a human, approachable tone
• Keep sentences short and paragraphs digestible
• Show rather than tell your values with examples
• Include a CTA that guides readers to the next step (portfolio, services, contact)

Common Sections to Consider

• Biography or founder story
• Mission and values
• Timeline or milestones
• Team or people
• Credentials, press, or notable achievements
• Contact or next steps

Final Tips

• Write for your audience, not just for yourself
• Edit ruthlessly and remove fluff
• Link to related pages to deepen engagement